Yoogoin, the event discovery app


1) Tell us what it is and how the idea came about. In short, what problem does it solve?

Yoogoin is an iPhone app that allows you to find out what events are happening around you. The idea came about when I lived in London. I needed to know what was happening in the city and with whom to go. It was very complicated to keep up to date with hundreds of events that were on every day; I am not a mainstream event type of person and the online guides in “Timeout” style didn’t do it for me.

I often attended couchsurfing or Meetup events; during one of these I met Cosimo Ranieri, Yoogoin co-founder. We wanted to create an app that would solve our problem: allow us to find new events, keep track of event locations and people attending.

This need is usually met by the word of mouth, both offline and online, that is, through Facebook; however Facebook events have a big drawback: they are often spam.

If am still receiving invites to events in a city I left nine years ago, something must be wrong, right?

So our goal was: find events nearby that are of interest to me, no spam, and events that I wouldn’t find otherwise.


2) In a few simple words, how does it work?

You access the app through your Facebook account, we understand what type of person you are and we show you a list of events filtered by your location and preferences.

The more you use the app, the better we’ll understand what you like and which events may be of interest to you. And we’ll find those events for you.

This we’ll be able to do from day 1, however our long-term plan is to implement a very long list of capabilities. Our goal is make Yoogoin become your go-to reference tool for any event you wish to attend.


3) What business model did you set up?

Affiliation programs. Find an event via Yoogoin, go to the event site, buy tickets and we receive from 10 to 50 percent of that sale, depending on the event. To give you an idea of the market size, every year Eventbrite alone grosses 1 billion dollars in ticket sales.


4) What are your goals?

50,000 log-ins a day, after the first year. If we reach this objective, our business model will yield enough revenue to justify the effort.


5) Yoogoin, Vamos, Wegoout. Do all of you provide the same service?
We all reach out to the same user type, but through different tools. Vamos and Wegoout show Facebook events only. Yoogoin links to more than thirty major event platforms and it filters search results based on users’ interests and navigation.
This way, users find events that are both nearby and compatible with their interests.


6) When will the app be released?
It’s just out! Here’s the link for iOs; we’re working on the web version and the Android app will follow. If you are interested in following the progress of the app, you can do so by liking us on Facebook or by signing up to receive our newsletter.


Source: Republic & Queen

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